Rihanna has recruited the help of a topless hunk for her latest promo for new single, California King Bed.
The 23-year old, who previously teased the video on Twitter, has unleashed her most sultry clip yet, showing RiRi cuddling up in bed with the near-naked man.
Directed by Anthony Mandler, the promo sees Rihanna ditching the raunchy dominatrix attire she donned for S&M in favour of nude lingerie and subtle make-up as she rolls around the bedsheets with the handsome chap.
California King Bed is the next single to be taken from her chart-topping LP, Loud, and was chosen by her fans on Twitter as her new release.
While Rihanna may have toned down her sexy image for her new clip, the Barbadian beauty is still facing a backlash for her saucy S&M video, which has been deemed by Ofcom as "completely unsuitable for daytime broadcast" in the UK.
So often, because Rihanna is shouting dance lyrics while shooting up the world with cannons and punishing men with whips and chains in well-appointed houses with finely landscaped yards, one forgets that the girl's got a voice -- and a beautiful one at that.
In the video for her new video, "California King Bed," the Barbadian pop star slows it down and shows her sensitive side, holding notes and bearing her soul over a troubled relationship. Set entirely in a gorgeously pink-palleted open air room overlooking the beach, the winds swirl and blow the curtains dramatically around the heart broken singer.
The promo, which sees RiRi wear bondage gear and suggestively eat a banana has received numerous complaints, resulting in the TV watchdog committee banning the video before the watershed.
The ban comes after broadcaster, WTF TV, aired the uncut version of the promo at 11.25am, with Ofcom stating that Rihanna's clip: "clearly and repeatedly focused on sex, bondage and sadomasochistic sexual practices as a theme" and that certain scenes "could have potentially dangerous consequences if imitated by children".
It is thought that they have called a meeting to discuss the policies regarding sexualised music videos, stating: "We will... be requesting that broadcasters who transmit such programming attend a meeting at Ofcom to discuss the compliance of such material."
The Ofcom statement added: "(We will) shortly be issuing new guidance about the acceptability of material in music videos broadcast before the watershed."
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