The video has a slightly sci-fi feel, and opens with a meteor streaking across the sky. There’s a quick shot at Spears’ celebrity in a scene that shows the star ringed by microphones. And of course there are lots of costume changes.
The video was styled by Åkerlund's wife, B. Åkerlund, who has worked with everyone from Madonna to Lady Gaga to Blondie for their past music video endeavors. She certainly has the résumé and credibility to tackle styling a pop star like Britney. It's clear from watching the video that Spears was game to try on some new looks. The fashions are clean, fresh and sophisticated.
The best part is undoubtedly the battle of Britney vs. Britney, in which our lady Crouching Tiger Hidden Fight Clubs her own self to the death (or narcolepsies? It’s a toss-up). Otherwise, she seems to spend a large portion of the video with the half-distracted air of a person who thinks they may have left the stove on at home.
“You just cannot deny / there’s a spark in between us,” she sings, but the spark feels imposed more by the quick edits and bravura setpieces of director Jonas Akerlund than anything else; her dance moves are barely visible, spliced into strobelight-second flashes of small, I’m-trapped-in-an-invisible-box movement. It’s hard not to wonder: Is Britney having any fun?
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